Optimized for Coziness: Initial thoughts on Google+

Everybody’s excited about Google+ and I, too, could not wait until the somewhat arcane invitation process finally let me in, after about 24 hours of trying, waiting, and trying.

I’m always fascinated how seemingly minor adjustments of parameters bring about entirely new forms of communication. Why don’t you just make a phone call?, we asked, when the text message was invented. But of course, a text was something very different from a phone call – more indirect, and strangely more constrained, yet also more concentrated than verbal communication. Why don’t you just send an e-mail? But of course, a text is quite different from an e-mail, because it reaches the recipient instantaneously, usually alerting them with an audible signal to its arrival.

When Blogs, Twitter, and Facebook came up, the power of one-to-many was given to individuals. Everybody could suddenly speak in such a way that the entire world might hear it. Of these mechanisms, Twitter seems the most fascinating to me, with its asymmetric attention structure (you don’t need to follow me if I follow you), and, most of all, its 140 character limit. This is so outright brilliant it could only have been invented by accident.

In this world, where individuals can suddenly talk to the whole planet, the length limit allows for a manageable economy of attention. You can’t talk my ear off, unless I specifically allow you by clicking the link you put in your tweet. But even more important is that the 140 character limit forces people to think a lot about what exactly they are going to say. The result being that Twitter is an oasis of wit, of fun, of brilliance at times, and altogether an intelligent medium.

Facebook handles these two critical areas exactly the other way round, and thus gets them wrong. Listening to somebody is tied to the in this case awkward concept of »friendship«, which means it is symmetrical: You have to friend me if I want to friend you. This causes people to hang around with, and listen to those they know, rather than extend their reach. Facebook is the people you went to school with – Twitter is the people you wished you went to school with, as somebody put it brilliantly on, of course, Twitter. And besides, there is no length limit on Facebook posts (well, there is one, but a much larger one than on Twitter). There is thus a lot less effort involved in creating a Facebook post. People need to think less, and it shows. Facebook, on the average, feels dull and boring.

In the light of this, the interesting question to me seems what communication structure Google+ establishes. What mode of communication does it suggest, what does it encourage?

Well, firstly, it gets the asymmetry of attention right. I can put you in a circle, but you don’t need to do anything in reverse. You will notice that you captured my attention, which is an important part of extending one’s communication reach, but other than that, you can ignore me for now, or forever. G+ does attempt to make this more fine-grained, however, allowing me to put people into different circles, for friends, for family, or strangers from out there in the net. I can then choose which of these circles I want to share with, unless I choose to make my posts public for everybody.

I have little use for these circles, I think. For me, the whole point of communicating in the network is to publish, to speak to, potentially, everybody, and let listeners decide whether they find interesting what I have to say. Circles and selective sharing might make G+ more family-friendly and group-cozy, but they add nothing to the fascinating, new, emerging communication patterns that are currently redefining the very concept of what the public sphere is.

The other important characteristic of G+ is that there’s no length limit. It therefore does not enforce the radical discipline of Twitter, and contributions are therefore bound to be more verbose, less concentrated, less to the point, and therefore less witty, less brilliant on G+.

Comparing my Twitter timeline to my G+ stream, Twitter is an amazingly concentrated source of highly relevant information, very efficiently organized, augmented with precise pointers to places outside of it. G+, by comparison, is lots of white space and outright clumsiness: »xyz originally shared this post«. It does not help that re-sharing an article doubles it in the streams of all those who already saw the first version, something that Twitter’s built-in retweet feature got right a long time ago. Sharing a photo drops it right into the stream itself, pushing everything else away, and sharing a simple link produces a hard-to-understand mess of no less than three different paragraphs. A search function for streams is something we can only hope for (rather optimistically perhaps, given that this thing was created by Google). Chronological ordering of the stream? Let’s hope for that too.

Some of these quirks might be ironed out soon, but it does not take away from my general impression that G+, for all of its admirable slickness in the UI, does not come along as an efficient engine for exchanging information on a global scale.

Ultimately, the value of a medium depends on the quality of the information that it produces, or to put it more colorful: the information that chooses to live in it. Surprises will happen. It is doubtful that Gutenberg, when he invented the printing press, envisioned the Critique of Pure Reason being enabled by it. When Twitter’s creators first played with their tiny little text messages, they surely did not expect it would be such an excellent tool for the emerging communications structure of the 21st century. When something as stupid as Facebook was created, who would have thought that almost a billion people would be just fine with it.

I will, therefore, remain curious about G+, excited even, and surely be hanging around there. For the time being, however, I really wish there would be nicely built bridges to and from Twitter for it.

1 thought on “Optimized for Coziness: Initial thoughts on Google+

  1. After the BUZZ-fiasco we had good reason to expect Google to stay out of social media. Or, when they try it again they should have a revolution to offer. What I have seen up to now looks pretty much like a renovated version of Xing combined with a bit of facebook. But at the moment I am not able to get an account – the system is very reluctant to let me in ;-) As I do not have first hand experience it is not really fair to give my point of view – especially as I do not really have one. I will give it a try, of course. Will again reproduce a structure of all the people I know more or less and sit long hours on my computer to go through all the rubbish we produce together on these social media structures. How often I should repeat this again in this life?

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